Today's innovation talent is tired of working for the weekend. They want a way of life that embraces discovery. Big Com's report on the Pioneer Mindset surveyed 300+ tech and intelligence professionals nationwide to find that today's innovators are looking for opportunities to break out of traditional tech hubs and into spaces where they can make an impact, be inspired and seek adventure.
The Big Ask:
How do you use hiking to bring top tech talent to Alabama?
The Big Challenge:
In the midst of the Great Tech Migration, Innovate Alabama approached us to help with an initiative aimed at elevating Alabama's outdoors to attract the talent of tomorrow.
The Big Insight:
How we went big:
Developed SEEK AL, a branded platform promoting a lifestyle that blended tech careers with outdoor adventures and exploration. Through impactful branding, media outreach, digital marketing, and strategic partnerships, SEEK AL is successfully attracting attention and shifting perceptions.
How we went bigger:
Launched SEEK AL nationwide at Fast Company’s Innovation Week in Times Square, introducing business leaders and media to Alabama’s quality-of-life benefits. A custom SEEK AL roadshow further promoted Alabama nationwide, showcasing the lifestyle tech workers typically seek during weekends as everyday life in Alabama.
The Big Results:
48.6M
Branded Impressions
80k+
Site Visits
24%
Site Engagement Rate
50/19
states/countries reached
The Big Impact:
The numbers say a lot. The SEEK AL initiative drove major awareness and exceeded the typical KPIs for web traffic and engagement. And our partnership with Fast Company resulted in thousands of site visits from all 50 states and 19 different countries. But the most important number form the campaign to date? 180, as in 180°. SEEK AL has helped to define the state as a tech-friendly destination, a "must look" option for today’s pioneering innovators ready to rip up the old Silicon Valley playbook.
