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Big Com.

A full-service marketing and advertising agency

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New Address:

3830 Ridgeway Drive
Birmingham, AL 35209

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(205) 322-5646

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:) ©2026 Big Com.

Talk to us. We're all ears.

Say as much as you like. We’ll get back to you as soon as possible.

A Full-Service Marketing and Advertising Agency / Creative / Digital / Marketing / PR / Media

Talk to us. We're all ears.

Say as much as you like. We’ll get back to you as soon as possible.

A Full-Service Marketing and Advertising Agency / Creative / Digital / Marketing / PR / Media

Talk to us. We're all ears.

Say as much as you like. We’ll get back to you as soon as possible.

A Full-Service Marketing and Advertising Agency / Creative / Digital / Marketing / PR / Media

Seek Alabama – The Big Ask:

How do you use hiking to bring top tech talent to Alabama?

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The Big Challenge:

In the midst of the Great Tech Migration, Innovate Alabama approached us to help with an initiative aimed at elevating Alabama's outdoors to attract the talent of tomorrow.

Seek Alabama Banner

The Big Insight:

Today's innovation talent is tired of working for the weekend. They want a way of life that embraces discovery. Big Com's report on the Pioneer Mindset surveyed 300+ tech and intelligence professionals nationwide to find that today's innovators are looking for opportunities to break out of traditional tech hubs and into spaces where they can make an impact, be inspired, and seek adventure.

Dialog Window

Nature can be a powerful antidote to burnout.

How we went big:

Developed SEEK AL, a branded platform promoting a lifestyle that blended tech careers with outdoor adventures and exploration. Through impactful branding, media outreach, digital marketing, and strategic partnerships, SEEK AL is successfully attracting attention and shifting perceptions.

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How we went bigger:

Launched SEEK AL nationwide at Fast Company’s Innovation Week in Times Square, introducing business leaders and media to Alabama’s quality-of-life benefits. A custom SEEK AL roadshow further promoted Alabama nationwide, showcasing the lifestyle tech workers typically seek during weekends as everyday life in Alabama.

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Seek Alabama Fast Company

The Big Results:

48.6M

Branded Impressions

80k+

Site Visits

24%

Site Engagement Rate

50/19

states/countries reached

The Big Impact:

The numbers say a lot. The SEEK AL initiative drove major awareness and exceeded the typical KPIs for web traffic and engagement. And our partnership with Fast Company resulted in thousands of site visits from all 50 states and 19 different countries. But the most important number from the campaign to date? 180, as in 180°. SEEK AL has helped to define the state as a tech-friendly destination, a "must look" option for today’s pioneering innovators ready to rip up the old Silicon Valley playbook.

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