Big Com produced a 30-second spot, "Sourdough Specialist," for The American College of Financial Services’ first-ever national consumer campaign, "Specialists Need Specialists, Too." The film draws a smart parallel between the craft of perfecting sourdough and the rigor behind earning specialized financial designations—bringing warmth and wit to a category that often defaults to seriousness. Early testing showed strong resonance: 67% of consumers preferred the campaign.